Kilauea; Mount Etna; Mount Yasur; Mount Nyiragongo and Nyamuragira; Piton de la Fournaise; Erta Ale
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Reebok spent most of its money in media advertisement which created awareness amongst the focus group and also regular viewers who were also simulated to use the product. This is a major success for Easytone as it captured the core strength or the unique feature of the product fitness and beauty. Easytone targeted the creamy layer of the customer group, women between the ages 16 and 24, and their ad campaign has always been different to different product lines, when it first started it marketing campaign with "Reebok Planet" in 2005, then in 2006 they tie up with Thierry Hendry and Ryan Giggs for their campaign "I am what I am", and further on like "Pump Up", "your Move", "Because life is not just a spectator sport" which feature Lewis Hamilton showing his fitness skills with Reebok, and now for the Easytone "take the gym with you" which sends out a clear message to the focus group, and the line of celebrity includes Kelly Brook in UK, Bipasha in India.